How to Plan the Perfect Summer Picnic: Sweet Memories & Cakes

The Sweet Simplicity of a Summer Picnic

There’s something magical about a summer picnic.

It’s the spontaneous suggestion made over your morning coffee as you glance out at blue skies. It’s that plan that says: “Let’s press pause and just enjoy today.” 

Whether it’s the beach, your local park, or a hidden meadow, the perfect picnic is all about simple joy, good company - and, of course, great cake.

This summer, we’re embracing nostalgia with our limited-edition beach hut box of Baby Sponges - a cake selection designed with summer days in mind, these individually-wrapped sponge cakes are made for sharing, gifting and snacking without fuss. 

So, if you want to go for a slice of classic Victoria Sponge, a box of our decadent brownies, or a bite of something smaller, Sponge has everything to make those perfect picnic days even tastier. 

Where To Picnic - Top Picks from Team Sponge

Based in the beautiful Norfolk countryside, our team are no strangers to idyllic picnic spots so we've compiled their favourites! 

A Green Getaway at a Country Park

With big skies, wide-open spaces, and the kind of peace that makes you forget your inbox even exists, country parks came out on top as our favourite scenic picnic spot. They're perfect for long walks, lounging under trees, and pretending you've stepped into a pastoral Instagram reel.

Just be warned: getting there can sometimes feel like a mission. Don't forget a power bank and a good playlist for the trip. Also, let's quietly note the very rustic toilet situation...

Shoreline Escapes at the Beach

Salty air in your lungs, a sea breeze running through your hair, and sticky fingers from melting ice cream - that's peak picnic energy. The beach is packed with nostalgic picnic memories: think paddling, sandcastle-building, and sun-soaked naps - making our Beach Hut Baby Sponges the perfect accompaniment.

But, of course, sand will find its way into your picnic basket (and possibly your soul), and sunscreen is non-negotiable. Still worth it? Always.

Frolicking in the Meadows

Think flowers, butterflies, and serious fairy-tale energy. Meadows offer the ultimate soft-girl summer vibe, ideal for cloud-watching, spotting wildlife, and pretending you’re in a dreamy perfume ad.

The downsides? Tall grass (mystery insects included), and if you're a hay fever sufferer… maybe pack extra antihistamines with your sandwiches.

An Urban Adventure in City Parks

Don’t overlook your local park - it's often the most convenient (and underrated) picnic location. Grab your sandwiches and elderflower presse, find a spot under a shady tree, and enjoy the buzz of city life with a chilled drink in hand.

It's perfect for people-watching, impromptu games, and soaking up that relaxed outdoor fun vibe. Just beware of that guy with the Bluetooth speaker and a deep love for '90s dance hits.

What to Pack: The Ultimate Summer Picnic Essentials

Baby Sponges - The Perfect Picnic Cake

This summer's must-have picnic treat? Our brand new limited-edition Baby Sponge Beach Huts - a joyful collection of four baby sponge cakes packaged in a beautifully designed, beach-hut-style gift box.

Each box includes four unique, summery flavours that capture the taste of sunshine:

• Lemon Meringue – bright, zesty, and perfectly light
• Blackcurrant & Lemon – fruity and refreshing
• Berry Bliss – sweet, summery indulgence
• Pistachio & Raspberry – a picnic-perfect flavour pairing

Plus, our Baby Sponges are available with next day, nationwide delivery and in a variety of gluten free and vegan options. We're incredibly proud to be accredited by both the Vegan Society and Coeliac UK - because delicious cake should be for everyone. 

Sweet and Savoury

Whilst we could eat cake any time of the day, it's best to start with something savoury. 

Think flaky sausage rolls (yes, include the plant-based ones; we see you), and big bags of gourmet crisps in bold flavours. Truffle? Rosemary & sea salt? Smoky paprika? Don't hold back, this is no place for boring snacks. 

And to quench your thirst? Go for bottles of still lemonade or elderflower cordial, the floral and fresh flavour profiles practically sing summer. Bonus points if they're homemade or locally sourced.

Don't forget a knife and fork! 

Because that delightful caramelised onion chutney won't spread itself. 

We're all about sustainability so go for something reusable - think glass containers, bamboo cutlery, and compostable baby wipes that are gentle on both your hands and the planet. 

And don't forget a small rubbish bag for when the feast winds down and the golden hour kicks in, future you (and the local wildlife) will thank you. Because nothing ruins a good sunset like chasing paper napkins across a field. 

At the heart of it all, picnics aren't just about what’s in the basket, they’re about who's on the blanket.