20.03.26 Tags: Cake Easter has arrived... and it's delicious... Easter has officially arrived… and trust us, you’re going to want a slice of everything! 19.03.26 Tags: Cake Making Those Milestone Birthdays Count Today, we’re talking milestone birthdays: 18, 21, 30, 40, 50, but not forgetting every fabulous moment in between! 28.01.26 Tags: Cake A Valentine’s Day Gift Guide: The Perfect Cake for Every Kind of Love Whether you’re shopping for a partner, a best friend, your family, or even yourself, cake is always a good idea. 07.01.26 Tags: Cake Community January Birthdays: The Cake‑First Survival Guide Why January birthdays get a bad rap (and how cake fixes everything) 07.01.26 Tags: Cake Flavour of the Month: Bakewell Cake Cake can be a smile, a hug and even a high-five - a connection which can be made when physical touch might not always be possible. 11.11.25 Tags: Cake The Ultimate Christmas Cake Gift Guide: Thoughtful Treats for Every Budget From thoughtful little gestures to grand, joy-filled showstoppers, find the perfect cake gift for everyone on your list. 23.10.25 Tags: Cake Vegan Cakes and Bakes at Sponge Who says vegan can’t be delicious? That plant powered bakes need to compromise on flavour, texture, range, or all three? 16.10.25 Tags: Cake Spooktacular Fun: Download Your Halloween Colouring Sheets Get ready to add some colourful magic to your Halloween! 30.09.25 Tags: Cake No Tricks, Just Treats: Unleash Our Halloween Cake Collection The shadows are lengthening & the ghouls are stirring - Halloween is nearly here! 03.09.25 Tags: Cake Virgo Birthday Gifts and Treats for September Birthdays There is a reason this month is full of confetti and cake. September holds the record for the highest number of birthdays. 22.08.25 Tags: Cake Cake Cards: When a Greeting Card Just Won’t Cut It Remember the joy of opening a birthday card and finding a surprise tenner tucked inside? Now imagine that, but better—because you’re unwrapping cake. 20.08.25 Tags: Cake The Magic of Letterbox Brownies: Sending a Hug in Chocolate Form There are few things in life as simple and smile-inducing as discovering someone has sent you decadent, fudgy, chocolate brownies by post. 23.07.25 Tags: Cake How to Make the Ultimate Ice Cream Brownie Sundae Ah, summer holidays. That glorious time when the kids are home, the sun is (hopefully) out, and the phrase “I’m bored” echoes through the house... 27.06.25 Tags: Cake How to Plan the Perfect Summer Picnic: Sweet Memories & Cakes Plan the perfect summer picnic with our limited-edition Baby Beach Huts — sunshine-ready cakes in a seaside box, made for sharing and gifting. 06.05.25 Tags: Cake A Love Letter to Chocolate Fudge Cake Chocolate Fudge Cake. Three little words that instantly bring to mind so many memories, moments and magic 16.04.25 Tags: Cake Tea and Cake, Cake and Tea - Sharing our favourite pairings Whatever your preference, we all have a preference for the nation’s favourite cup of tea. 28.02.25 Tags: Cake How to Create a Stunning DIY Wedding Cake Using a Ready-Made Base As more couples take a hands-on approach to make their celebration unique, the DIY wedding trend is on the rise. 28.02.25 Tags: Cake The Sweetest Gifts for Mother’s Day Mother’s Day is an amazing opportunity to show Mum how much she means to you. 31.12.24 Tags: Cake Bake Off and Beyond: Why Competitive Baking Shows Have Us Hooked Once a niche interest, baking competitions are now super popular. Our screens used to be dominated by singing contests. 31.12.24 Tags: Cake The Great Cake Debate Is Victoria Sponge Still the Nation’s Favourite? Is a Jaffa Cake Even a Cake? (And More) 23.12.24 Tags: Cake Frosting Versus Filling: The Sweet Debate When it comes to cake, one question that always stirs up a little kitchen debate is: frosting or filling? 1