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Meet Our New Apple Crumble Cake

There are some flavours that just feel like autumn.

Crisp mornings. Cosy jumpers. Golden leaves. And the smell of apples and cinnamon baking away in the oven.

So, naturally, we turned one of our favourite autumn puddings into cake.

Introducing our new  Apple Crumble Cake – a proper little slice of comfort food, with all the best bits of a classic apple crumble packed into a Sponge. Here for October only.

Apple crumble... but make it cake

Our Apple Crumble Cake combines soft, fluffy sponge with the sweet, fruity flavour of apple and plenty of delicious crumble goodness.

Think tender apple, buttery crumble and a wonderfully cosy flavour that tastes like an autumn afternoon.

It's the sort of cake that makes you want to put the kettle on before you've even finished your first bite.

And because we believe everyone deserves a slice, our Apple Crumble Cake is also available in Gluten Free and Vegan versions.

The perfect autumn treat

Apple crumble has always been a crowd-pleaser. It's nostalgic, comforting and just the right amount of indulgent.

We've taken that familiar favourite and given it the Sponge treatment, creating a cake that's perfect for autumn birthdays, weekend gatherings, afternoon tea or simply those "I fancy something nice" moments.

Because let's be honest, you don't really need an excuse for cake.

Best enjoyed with...

A generous slice, obviously.

Then add a cup of tea, a cosy blanket and absolutely nowhere to be.

Or, if you're feeling particularly indulgent, serve it slightly warm with a scoop of vanilla ice cream for the ultimate apple crumble-meets-cake situation.

We won't tell anyone if you go back for another slice.

A new Sponge favourite?

Whether you're a lifelong apple crumble fan or simply looking for a new Sponge cake to try this autumn, our Apple Crumble Cake is here to bring a little extra cosiness to your cake tin.

Sweet, fruity, crumbly and very, very moreish.

Autumn has officially arrived. And we've brought cake.