Wholesale cakes worth making space for
From cafés and garden centres to leisure venues, farm shops, tourist destinations and hospitality spaces, Sponge wholesale cakes are made to help you serve something that feels generous, delicious and a cut above the everyday. With quality ingredients, brilliant flavours and options across whole cakes, tray bakes, Baby Sponges and free-from ranges, we help our wholesale partners offer customers something they’ll genuinely come back for.
Made for places people love to linger
A great cake counter can do a lot of heavy lifting. It catches the eye, adds a sense of abundance, encourages an extra treat and turns a quick stop into a more memorable visit.
Our wholesale range is designed for businesses that want quality and consistency, but also something with warmth, character and real customer appeal.
What we offer
Whole cakes for slicing – ideal for counters, cafés and shared servings
Tray bakes and brownies – easy-to-serve favourites that customers love
Baby Sponges – perfect for individual gifting, grab-and-go moments or something a little different
Seasonal products – standout lines to keep your offer feeling fresh and relevant
Gifting-led products – ideal for venues wanting to add a more thoughtful, premium option alongside their core range
A flexible product mix – tailored to your space, service style and customer needs
Sponge have been a fantastic cake supplier to the LEGOLAND® Windsor Resort, consistently delivering high-quality products that delight our guests. Their cakes not only look great but also maintain excellent taste and freshness, even at the volumes we require across the resort. The team are reliable, flexible, and always supportive where needed. Sponge continue to be a valued partner in helping us deliver memorable experiences for our guests.Legoland® Resort
Quality you can taste
Everything starts with the bake. We use quality British ingredients and work with trusted suppliers to create cakes that taste as good as they look.
This is what helps our wholesale partners stand out. Not just cakes that fill a counter, but cakes people notice, choose and remember.
A range that works harder
We know wholesale has to be commercially sound as well as visually appealing. Products need to earn their place. That’s why our range is built to help you increase perceived value, tempt impulse purchases and offer customers something that feels a little more special.
Great service from the moment we set up our account. Friendly and efficient to deal with. We’re constantly getting compliments on the cakes and traybakes and our customers really appreciate not only the variety that Sponge are able to supply but also the fact that they offer so many dietary specific options. I cant even grumble at the price!Chrysalis Cafe at The Bug Parc, Norwich
Free-from without compromise
Our wholesale range includes gluten-free and vegan options, helping you cater to a broader audience with confidence. Our gluten-free bakes are backed by Coeliac UK accreditation, while our vegan products are accredited by The Vegan Society.
No compromise. No second-best choice. Just brilliant cake for more people.
Easy to work with
We pride ourselves on being flexible, helpful and easy to deal with. Whether you’re an independent café, a growing regional business or a larger multi-site operation, our team can help you find the right products and ordering approach for your setup.
Sponge are an absolute pleasure to work with. Their cakes are consistently delicious, their service is spot-on, and they make supporting a local company an easy (and very tasty) choice. As a small business ourselves, we really value working with like-minded companies who take pride in what they do — and who just happen to make cakes our customers love!Urban Clay, Aylsham
Looking for wholesale cakes your customers will come back for?
Talk to our team about stockists, product options and how Sponge can work for your counter, café or venue.