Charity Partnerships
Doing good, one brilliant bake at a time.
At Sponge we believe brilliant cake should do more than delight the people eating it.
Our charity partnerships are part of how we spread joy beyond the slice; supporting causes that matter, building meaningful connections, and turning everyday indulgence into something even more powerful.
Because when cake can make a difference, why stop at delicious?
Break Partnership
Break walks alongside children and young people in, around and leaving care when they're needed most. Through fostering, residential homes, family support, mentoring and their leaving care service, they help children and young people build their confidence, create strong relationships and experience new opportunities.
More than support, they offer lifelong care, love and ambition so that young people can grow beyond what they thought was possible.
"We’re absolutely delighted to be working with Sponge. Partnering with a local business that genuinely cares about the impact they can have means so much to Break, and their kindness, creativity and enthusiasm shines through in every conversation we have. We’re really grateful for their amazing support and are excited about what we can achieve together!” - Ellie Middleton, Partnerships Manager at Break.
Norfolk & Norwich Hospitals Charity
Norfolk & Norwich Hospitals Charity are committed to raising funds to invest in the Trust which helps provide life-saving and ground-breaking equipment, research, staff development, and enhanced environment and facilities at the Trust. They raise money that supports patients, their families, and the staff at Norfolk & Norwich University Hospitals NHS Foundation Trust. The Trust includes the N&N Hospital, Jenny Lind Children’s Hospital, and Cromer Hospital.
As a charity, they work hard to ensure that every pound that is raised is invested in the Trust. Whether it’s on new life-saving equipment or enhancements to patient environments, every penny makes a difference and is spent on making the lives of patients and staff better.
"What a treat as a Chaplain to help deliver delicious cake to our N&N staff working on Christmas Day. It is lovely to enjoy with a cup of tea on an afternoon break with work colleagues. Such a kind gesture from Sponge, and food always puts a smile the faces of our doctors and nursing staff. Thank you Sponge!" – Canon Darren Thornton, Chaplain, Norfolk & Norwich Hospitals Charity
Norfolk and Waveney Mind
Mind is a mental health charity offering an extensive range of mental health services, along with associated training, advice and information. They believe no one should have to face poor mental health alone and that with the right support and resources, anybody can create a life that feels meaningful to them.
They offer a wide range of services including 1:1 talking therapies, gardening projects, access to employment services, mental health training and education for businesses, schools and individuals, residential care and support programmes.
Mind also works in our communities to raise awareness and challenge stigma and discrimination. Their services support young people aged 14-25, adults and carers affected by mental ill health.
“Each year the demand for our services increases as more and more people seek support for their mental health. As Norfolk and Waveney’s leading mental health charity, we supported around 30,000 local people last year through our wide range of services and support programmes. We couldn’t continue to do what we do without the help of our corporate partners and can’t thank Sponge enough for choosing us. Sponge support us in lots of ways, including donating lots of delicious cakes for events. They truly make a big difference to local people, helping to not only raise funds but also awareness” – Katie, Partnerships and Income Generation Officer, Mind
Good for Good
As a business, we’re always looking at how we can positively impact the communities around us. That’s why we have joined Good for Good, an initiative from Norfolk Community Foundation
We’ve identified that as a Norfolk company, we have something to offer that voluntary sector organisations in Norfolk can benefit from. By joining Good for Good, we are making a commitment to deliver longer term social impact
Here at Sponge, choosing Good for Good was a case of two things: we're always keen to give back to the local community, and we believe everyone deserves good cake. Good for Good helps secure funding, assets and skills from local businesses to uplift local charities to continue delivering vital support to those in need.
As well as continuously working with our main charities above, we have in the past donated cakes to causes such as:
Holt Youth Project, Take Our Hand (Helping young people with bereavement), Little Lifts (Breast Cancer Support), Local Food Banks, Holt Primary School, Kelling Primary School
At Sponge, we are always looking for ways to give back and support the communities we are a part of. Whenever possible, we get involved in fundraising events and charitable initiatives, from gifting for charity and supporting local causes to taking part in organised challenges that raise money and awareness. Giving back matters to us, and we believe that small, thoughtful actions can make a meaningful difference. Sponge are proud to show up, get involved and support those who need it most.
Additional Charity Partnerships
Although we would love to help everyone, we receive many enquiries to help charities.
Currently, we have made the decision to concentrate our charity efforts on Break, MIND, N&N Hospitals Charity, Good for Good, and a few charities local to our headquarters in Holt, Norfolk.
We wish you all the best in your fundraising efforts.