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Find something to make you smile

Looking for celebration cakes, cake delivery ideas or baking advice? You’re in the right spot. Discover our wonderful cakes and insider know-how from Sponge’s bakers, makers and shakers.

Quick reads, sweet tips, and plenty of cake inspiration—all baked fresh for you.

Cake

11.11.25

The Ultimate Christmas Cake Gift Guide: Thoughtful Treats for Every Budget

From thoughtful little gestures to grand, joy-filled showstoppers, find the perfect cake gift for everyone on your list.
Community

11.11.25

Make More: Get Creative this Christmas

Christmas is coming, and at Sponge, we think it’s the perfect time to Make More Christmas - more smiles, more joy, more magic!
Community

10.11.25

The Mindful Approach: How to Plan a Joyful, Budget-Friendly Christmas

Now we’ve popped the pumpkins away and started eyeing up the tins of chocolates during our weekly shop, Christmas is officially on its way...
Cake

23.10.25

Vegan Cakes and Bakes at Sponge

Who says vegan can’t be delicious? That plant powered bakes need to compromise on flavour, texture, range, or all three?
Cake

16.10.25

Spooktacular Fun: Download Your Halloween Colouring Sheets

Get ready to add some colourful magic to your Halloween!
Community

15.10.25

Sparking Joy: A Conversation with Ruth Martin of Finisterre

Sparking Joy is our new series celebrating the people in our community and the simple things that make them smile, create, laugh, and connect.
Cake

30.09.25

No Tricks, Just Treats: Unleash Our Halloween Cake Collection

The shadows are lengthening & the ghouls are stirring - Halloween is nearly here!
Company

30.09.25

A New Look, The Same Sponge You Love

Sixteen years ago, Sponge began as a small café in Norfolk with one simple idea: to bake cakes that bring people together.
Cake

03.09.25

Virgo Birthday Gifts and Treats for September Birthdays

There is a reason this month is full of confetti and cake. September holds the record for the highest number of birthdays.
Cake

22.08.25

Cake Cards: When a Greeting Card Just Won’t Cut It

Remember the joy of opening a birthday card and finding a surprise tenner tucked inside? Now imagine that, but better—because you’re unwrapping cake.
Cake

20.08.25

The Magic of Letterbox Brownies: Sending a Hug in Chocolate Form

There are few things in life as simple and smile-inducing as discovering someone has sent you decadent, fudgy, chocolate brownies by post.
Cake

23.07.25

How to Make the Ultimate Ice Cream Brownie Sundae

Ah, summer holidays. That glorious time when the kids are home, the sun is (hopefully) out, and the phrase “I’m bored” echoes through the house...
Cake

27.06.25

How to Plan the Perfect Summer Picnic: Sweet Memories & Cakes

Plan the perfect summer picnic with our limited-edition Baby Beach Huts — sunshine-ready cakes in a seaside box, made for sharing and gifting.
Community

12.05.25

A Slice of Support: Why Community Matters to Us at Sponge

Cake creates community and conversation and this Mental Health Awareness Week, we are sharing Sponge with Norfolk to bring people together
Cake

06.05.25

A Love Letter to Chocolate Fudge Cake

Chocolate Fudge Cake. Three little words that instantly bring to mind so many memories, moments and magic
Company

22.04.25

Sweet Spongey Success at Britain’s Best Cake 2025

As a nation, we are lovers of all things cake – and when your bakes are recognised in awards proclaiming to find the country’s favourite...
Cake

16.04.25

Tea and Cake, Cake and Tea - Sharing our favourite pairings

Whatever your preference, we all have a preference for the nation’s favourite cup of tea.
Curiosities

04.04.25

Add a Little Extra Joy This Easter

We’ve created a handful of free Easter downloads to help you add a personal, creative touch to the season
Curiosities

02.04.25

Interview with Mr E Bunny

Bringer of sweet treats, hider of chocolate eggs and joyful mascot of spring; Mr. Bunny knows everything there is to know about Easter.
Curiosities

10.03.25

Treasure Hunting: How to Create the Ultimate Easter Egg Hunt

Easter isn’t just about chocolate, it’s about adventure, excitement, and the joy of the hunt!
Cake

28.02.25

How to Create a Stunning DIY Wedding Cake Using a Ready-Made Base

As more couples take a hands-on approach to make their celebration unique, the DIY wedding trend is on the rise.
Cake

28.02.25

The Sweetest Gifts for Mother’s Day

Mother’s Day is an amazing opportunity to show Mum how much she means to you.
Curiosities

04.02.25

Cakes We Wish Existed in Fantasy Worlds

There’s something magical about the combination of cake and imagination.
Curiosities

04.02.25

The Mystery of Jack Valentine – A Norfolk Tradition

There’s a fun and mysterious tradition in Norfolk which adds a bit of magic to Valentine’s Eve.

Find something to make you smile

The Ultimate Christmas Cake Gift Guide: Thoughtful Treats for Every Budget

Make More: Get Creative this Christmas

The Mindful Approach: How to Plan a Joyful, Budget-Friendly Christmas

Vegan Cakes and Bakes at Sponge

Spooktacular Fun: Download Your Halloween Colouring Sheets

Sparking Joy: A Conversation with Ruth Martin of Finisterre

No Tricks, Just Treats: Unleash Our Halloween Cake Collection

A New Look, The Same Sponge You Love

Virgo Birthday Gifts and Treats for September Birthdays

Cake Cards: When a Greeting Card Just Won’t Cut It

The Magic of Letterbox Brownies: Sending a Hug in Chocolate Form

How to Make the Ultimate Ice Cream Brownie Sundae

How to Plan the Perfect Summer Picnic: Sweet Memories & Cakes

A Slice of Support: Why Community Matters to Us at Sponge

A Love Letter to Chocolate Fudge Cake

Sweet Spongey Success at Britain’s Best Cake 2025

Tea and Cake, Cake and Tea - Sharing our favourite pairings

Add a Little Extra Joy This Easter

Interview with Mr E Bunny

Treasure Hunting: How to Create the Ultimate Easter Egg Hunt

How to Create a Stunning DIY Wedding Cake Using a Ready-Made Base

The Sweetest Gifts for Mother’s Day

Cakes We Wish Existed in Fantasy Worlds

The Mystery of Jack Valentine – A Norfolk Tradition