Our Story

At Sponge, we believe cake should never be boring. It should turn heads, start conversations, and make people smile before they’ve even had a bite. That’s why we create bakes full of playful indulgence a little cheeky, beautifully made, and always brilliantly delicious. Behind every swirl, sponge and slice is real skill, real flavour, and a genuine love of making cake the best part of the day.

 
Mark & Iain Sponge Van
Byfords - Where it all started Iain & Mark at a Show

IT ALL STARTED IN OUR FOUNDERS SMALL CAFÉ...

With a slice of sponge and a simple truth: cake makes people smile… a lot.

It’s the moment someone’s eyes light up. The joy of sharing a slice.

A thoughtful surprise. The happiness of a moment made.

Cake is never just cake, it’s a celebration of togetherness.

A reminder that the sweetest moments in life are the ones we share.

Every cake sent is a message; to connect, to celebrate, to surprise…

To simply say: “I’m thinking of you.” Whether it’s a birthday, a ‘just because’ day, or a ‘pick me up’ day, cake should feel like a hug, a squeeze, or a moment shared, even from miles away.

We are Sponge, baking smiles, one personalised cake at a time.

The world needs more cake happiness… and we’ve got slices of joy for that.

 
Chocolate
Flour Eggs

Baking with care

At Sponge, we believe a great cake should feel good in every sense. That means baking with care, choosing quality ingredients, and making thoughtful decisions about how we work, pack, and power our bakery

We only use British ingredients, many sourced locally through our trusted supplier network, because we believe great cakes start with great ingredients.

Our bakery is also powered in part by the sun. With 660 solar panels on our south-facing roof, we generate around 30% of our annual electricity usage from renewable energy. On bright days, we are often completely self-sufficient and can even send excess energy back to the grid.

All of our packaging is recyclable or biodegradable, and we take recycling seriously behind the scenes too. We operate a zero-waste-to-landfill approach for cardboard and paper, and all plastic film is collected and sent for specialist recycling.

When it comes to surplus stock, we do everything we can to make sure it is put to good use, first through local charities and food banks, then through redistribution partners, and only finally through anaerobic digestion, where it is turned into renewable energy and fertiliser.

It is not about being perfect. It is about making thoughtful choices, every day, as we bake better.

 

Why choose us

A little cheeky. A lot delicious.

We’re here for the dramatic reveal, the first-slice silence, the “where did you get this?” reaction. We love cake with character, the kind that makes people smile before they even take a bite. That’s the Sponge way: playful on the surface, brilliant to the core.

 

  • BAKE IT PERSONAL

    Choose their favourite flavour, pick the perfect bake, add a heartfelt message, or a little extra touch, we make every cake truly personal.

  • CAKE SURPRISE

    For the ultimate ta-dah! Because every moment deserves a little magic. Elevate the occasion, create some joy and make shared memories with cake.

  • IT’S A PIECE OF CAKE

    Never miss a celebration or moment, whether it’s just a slice of cake or a whole sharing cake, our delicious bakes come hassle free and delivered on time.

  • BAKING SMILES

    Everything we do is towards baking smiles. Cake is never just cake, it’s a warm hello, a surprise in the post, a reason to pause and smile.

 
Made for messy fingers
 
  • Gluten Free

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