Community 10.12.25 Sparking Joy: A Conversation with Danni of Mindful Mixology Sparking Joy is our community series showcasing the people who bake moments of happiness… or, in this case, pour them. Cake 11.11.25 The Ultimate Christmas Cake Gift Guide: Thoughtful Treats for Every Budget From thoughtful little gestures to grand, joy-filled showstoppers, find the perfect cake gift for everyone on your list. Community 11.11.25 Make More: Get Creative this Christmas Christmas is coming, and at Sponge, we think it’s the perfect time to Make More Christmas - more smiles, more joy, more magic! Community 10.11.25 The Mindful Approach: How to Plan a Joyful, Budget-Friendly Christmas Now we’ve popped the pumpkins away and started eyeing up the tins of chocolates during our weekly shop, Christmas is officially on its way... Cake 23.10.25 Vegan Cakes and Bakes at Sponge Who says vegan can’t be delicious? That plant powered bakes need to compromise on flavour, texture, range, or all three? Cake 16.10.25 Spooktacular Fun: Download Your Halloween Colouring Sheets Get ready to add some colourful magic to your Halloween! Community 15.10.25 Sparking Joy: A Conversation with Ruth Martin of Finisterre Sparking Joy is our new series celebrating the people in our community and the simple things that make them smile, create, laugh, and connect. Cake 30.09.25 No Tricks, Just Treats: Unleash Our Halloween Cake Collection The shadows are lengthening & the ghouls are stirring - Halloween is nearly here! Company 30.09.25 A New Look, The Same Sponge You Love Sixteen years ago, Sponge began as a small café in Norfolk with one simple idea: to bake cakes that bring people together. Cake 03.09.25 Virgo Birthday Gifts and Treats for September Birthdays There is a reason this month is full of confetti and cake. September holds the record for the highest number of birthdays. Cake 22.08.25 Cake Cards: When a Greeting Card Just Won’t Cut It Remember the joy of opening a birthday card and finding a surprise tenner tucked inside? Now imagine that, but better—because you’re unwrapping cake. Cake 20.08.25 The Magic of Letterbox Brownies: Sending a Hug in Chocolate Form There are few things in life as simple and smile-inducing as discovering someone has sent you decadent, fudgy, chocolate brownies by post. Cake 23.07.25 How to Make the Ultimate Ice Cream Brownie Sundae Ah, summer holidays. That glorious time when the kids are home, the sun is (hopefully) out, and the phrase “I’m bored” echoes through the house... Cake 27.06.25 How to Plan the Perfect Summer Picnic: Sweet Memories & Cakes Plan the perfect summer picnic with our limited-edition Baby Beach Huts — sunshine-ready cakes in a seaside box, made for sharing and gifting. Community 12.05.25 A Slice of Support: Why Community Matters to Us at Sponge Cake creates community and conversation and this Mental Health Awareness Week, we are sharing Sponge with Norfolk to bring people together Cake 06.05.25 A Love Letter to Chocolate Fudge Cake Chocolate Fudge Cake. Three little words that instantly bring to mind so many memories, moments and magic Company 22.04.25 Sweet Spongey Success at Britain’s Best Cake 2025 As a nation, we are lovers of all things cake – and when your bakes are recognised in awards proclaiming to find the country’s favourite... Cake 16.04.25 Tea and Cake, Cake and Tea - Sharing our favourite pairings Whatever your preference, we all have a preference for the nation’s favourite cup of tea. Curiosities 04.04.25 Add a Little Extra Joy This Easter We’ve created a handful of free Easter downloads to help you add a personal, creative touch to the season Curiosities 02.04.25 Interview with Mr E Bunny Bringer of sweet treats, hider of chocolate eggs and joyful mascot of spring; Mr. Bunny knows everything there is to know about Easter. Curiosities 10.03.25 Treasure Hunting: How to Create the Ultimate Easter Egg Hunt Easter isn’t just about chocolate, it’s about adventure, excitement, and the joy of the hunt! Cake 28.02.25 How to Create a Stunning DIY Wedding Cake Using a Ready-Made Base As more couples take a hands-on approach to make their celebration unique, the DIY wedding trend is on the rise. Cake 28.02.25 The Sweetest Gifts for Mother’s Day Mother’s Day is an amazing opportunity to show Mum how much she means to you. Curiosities 04.02.25 Cakes We Wish Existed in Fantasy Worlds There’s something magical about the combination of cake and imagination. 1 2 3 4 5 6
