We're Turning 17! Celebrate With the Sweetest Party Bags Around

Seventeen. It's a funny age.

Not quite a milestone birthday, but definitely one worth celebrating. Old enough to have baked a few million cakes, young enough to still get excited about sprinkles.

This September, Sponge turns 17, and we're planning to celebrate the best way we know how... With cake, of course.

And because no birthday party is complete without a little something to take home, we're shining a spotlight on one of our favourite ways to keep the celebrations going: goodie bags.

The Party Doesn't End When Everyone Goes Home

Think back to your favourite birthday parties. Was it the balloons? The games? The slightly chaotic rendition of Happy Birthday? Or was it the moment you were handed a goodie bag on your way out the door?

There's something wonderfully exciting about leaving a party with a little treat to enjoy later.

We just think those treats should be a little tastier than a plastic whistle.

Goodie Bags That Actually Get Eaten

Let's face it. Most party bags are full of things that end up at the bottom of a drawer by next week. Tiny puzzles with missing pieces. Plastic toys that mysteriously stop working before you've even got home. Sweets that disappear before the car has left the driveway.

Instead, why not fill your goodie bags with something everyone actually wants? Cake.

Our Baby Sponge Cakes are individually wrapped, perfectly portioned and ready to pop straight into a party bag. They're colourful, delicious and guaranteed to be enjoyed long after the last balloon has floated away.

Because the best party favour is one people genuinely look forward to.

Seventeen Reasons to Celebrate

Well... maybe not all seventeen. But here are a few:

Children's birthdays

Family get-togethers

School celebrations

Community events

Office birthdays

September parties

Or simply because someone deserves a little surprise.

After all, who says party bags are just for children? We've seen plenty of grown-ups get just as excited when there's cake involved.

Mix, Match and Make It Yours

One of the best things about our Baby Sponge range is choosing your favourites.

Stick with classics like Victoria, Chocolate, Coffee and Lemon, or choose something a little different.

Hosting a seaside-themed birthday? Our Baby Beach Huts fit the bill perfectly.

Planning a circus party? Roll up, roll up for our colourful Baby Circus Tents, packed with four of our best-loved Baby Sponges.

Themed party bags have never looked (or tasted) so good.

Don't Forget the Birthday Cake

No matter how brilliant the party bags are, there's always one thing everyone is waiting for.

The birthday cake.

Whether you're celebrating a first birthday, a seventeenth birthday (like us!) or a seventieth, nothing brings people together quite like gathering around a beautiful birthday cake. From colourful celebration cakes to timeless classics, we've got a sponge cake for every kind of party. Looking after guests with dietary requirements? We also offer a delicious gluten free birthday cake and vegan birthday cake, so everyone can enjoy a slice of the celebration.

Keep Party Planning Simple

Party planning has a habit of snowballing. One minute you're ordering invitations. The next you're comparing balloon colours and wondering whether you really need personalised napkins.

Our advice? Keep the goodie bags simple. A Baby Sponge Cake. A thank-you note. Maybe a sticker or two. That's all you need to send guests home smiling.

Let Us Do the Baking

Whether you're planning one birthday or twenty, we've got the cake covered. You can order birthday cake online and have it delivered straight to your door, ready to become the centrepiece of your celebration. Then all that's left to do is light the candles, sing Happy Birthday (slightly off-key is encouraged) and hand out the goodie bags.

Here's to 17 Years of Cake

As we celebrate our 17th birthday this September, we'd like to say a huge thank you to everyone who's been part of the journey.

Every order.

Every celebration.

Every birthday.

Every "just because" slice.

You've helped us spend the last 17 years doing what we love most: bringing people together through cake.

Here's to another year of birthdays, Baby Sponges, unforgettable celebrations and goodie bags that people actually want to take home.

Now... who's saved us a slice?