Taking Part in Veganuary with Vegan Cakes and Bakes from Sponge
January is the month of fresh starts. New routines, new intentions, and for many people, taking part in Veganuary.
Whether it’s a full commitment to plant-based living or simply a curious dip of the toe, Veganuary is all about trying something new and at Sponge, we love joining in the only way we know how: by baking cake.
Because let’s be honest. If you’re taking part in Veganuary, cake shouldn’t feel like the thing you’re missing out on. It should feel like something joyful to enjoy, to share. And that’s exactly where our vegan cakes come in.
Joining in, the Sponge way
At Sponge, Veganuary isn’t about changing who we are. It’s about doing what we already do, just in a way that works for more people. Our vegan cakes are fully plant-based, but they’re still unmistakably Sponge: generous layers, big flavours, and plenty of personality.
For us, taking part in Veganuary means making cakes that everyone at the table can enjoy. You may be vegan year-round, giving Veganuary a go, or just there for the cake (we see you).
No compromises. No “this is good for a vegan cake.” Just properly indulgent bakes that happen to be plant-based.
Why vegan cakes matter
More people than ever are choosing vegan options, for all sorts of reasons; from sustainability and ethics to health or simple curiosity. But whatever the motivation, the expectation is the same: it still needs to taste amazing.
That’s why our approach to vegan baking focuses on flavour first. We carefully balance ingredients to create sponges that are moist, light, and full of depth, paired with fillings that are creamy, smooth, and every bit as indulgent as their dairy-based counterparts.
The result? Vegan cakes that don’t feel like a compromise, but an invitation.
What makes Sponge vegan cakes special
Every Sponge vegan cake is developed with the same care as our classic bakes. That means attention to texture, flavour, and that all-important “go back for a second slice” factor.
Here’s what you can expect:
- Flavour-led recipes that stand proudly on their own
- Moist, well-balanced sponges that don’t rely on dairy or eggs
- Inclusive bakes designed to be shared without fuss
Some of our much-loved vegan options include:
- Vegan Chocolate Caramel Fudge Cake - rich, indulgent, and deeply chocolatey
- Vegan Birthday Cake - playful, sweet and fluffy.
- Vegan Ginger and Lemon Cake - spicy, zesty and moist.
They’re cakes made to be enjoyed by everyone with no explanations needed.
Veganuary as a moment to try something new
For our bakers, Veganuary is a chance to get creative. Working with plant-based ingredients like vegan butters, plant milks, and clever egg alternatives pushes us to think differently and often leads to recipes that can surprise us.
It’s not about restriction. It’s about reimagining. About finding new ways to create the same joy, comfort, and indulgence that Sponge are known for.
And because we’re taking part alongside our customers, we know that flexibility matters. Whether you’re committing for the whole month or want to try a plant-based treat, our vegan cakes are there when you want them.
Vegan doesn’t mean serious (or boring)
One thing we’ll always say loudly: vegan cakes don’t have to be beige.
At Sponge, our vegan bakes are playful, colourful, and full of character. Jammy layers, colourful notes, chocolatey richness - they look just as good as they taste, and they never feel like an afterthought.
In fact, some of our customers’ favourite cakes just happen to be vegan. And often, the biggest compliment we hear is: “I didn’t even realise it was vegan.”
We’ll take that.
Making January a little sweeter
Veganuary can feel like a long month. Grey skies, slow starts, and a lot of “no thanks” energy. That’s why we think cake has an important role to play.
Our vegan cakes are perfect for:
- Midweek pick-me-ups
- Sharing with friends or colleagues
- Birthdays, celebrations, or just-because moments
They turn ordinary days into something a bit more joyful — without asking anyone to miss out.
Taking part, together
Whether you’re fully committed to Veganuary, testing the waters, or simply in the mood for a really good cake, our vegan cakes are here for it. No preaching. No pressure. Just joyful, plant-based bakes made to be shared.
Because at Sponge, taking part should always taste this good.