Blog Home
Sponge Blog Sponge Logo

New Website!

Our new Sponge Cakes website is now live! We hope you like it! :)

As you may have noticed, we’ve just launched a refreshed We hope you like it!

We’ve been working on this for the last few months, and we’re really pleased to be able to finally show you what we’ve been up to.

For our regular customers, a few things have moved around, but we firmly believe you will quickly get used to it, and you’ll find its quicker to get what you need.

The new site is full of tiny improvements sprinkled here and there, but we thought we’d bring your attention to a few of our favourite new features.

Get where you need to go.

You can’t get much simpler than our three main navigation options. Cakes, Cake Card and Club.

All of our cakes are organised into simple sections, to get you where you need to go quickly.

Looking for delivery or some of our other pages? We’ve tucked them out of the way at the bottom of the page.

Quick cake fix.

Been here before and know exactly what you want? Hit the search and start typing. Quick and easy access to your favourite flavour.

Even more beautiful photography.

The site is alive with vibrant colours and loads more pictures of our indulgent cakes.

Find the right size.

You can now choose a for 8 or for 16 Sponge from the same page.

Choose a baby, any baby.

We’ve removed our pre-selected boxes in favour of our ‘Choose Your Own’ options. Choose 4, 8, 16, 40, and now 80 or 120 Baby Sponge Cakes. The smaller boxes are perfect for birthday gifts or the larger boxes for big parties and events! The flavour choice is all yours.

Fine details.

Our new product page has loads more of those finer details - and lots more tempting pictures of cake ;)


Our add to basket process is more friendly. As you work your way through our processes, we keep the next and back buttons right up top. No more scrolling to the bottom to go through the next step.

We have also added a progress indicator to let you know how much farther till you hit the basket.

Always improving.

We hope you like the changes we’ve made, we’ll be keeping a close eye on what you’re saying to us about it, and fully intend to polish and tweak further to make it even better for you.

We’ve got some big plans for our new site, some big news for Cake Card and loads more new features coming soon.